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同主题阅读:今天发到系里的募捐信模版和针对动员美国人捐款的一点心得
[版面:捐赠及救助] [首篇作者:frostfall] , 2008年05月15日21:43:18
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frostfall
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发信人: frostfall (紫藤的岁月), 信区: Donation
标 题: 今天发到系里的募捐信模版和针对动员美国人捐款的一点心得
发信站: BBS 未名空间站 (Thu May 15 21:43:18 2008)

模版是在我们学校学生会发出的募捐信基础上做了一点改动,我觉得那本身就是很不错
的模版,不过我不是原作者,而且做了一些改动。

我们学校的International office向所有的international staff and student都发了
CSSA的信,但美国人都没有收到信,所以我们在系里特别再发了信。

我的一点感受:
1 我不指望美国人能捐多少,但我想我们要做我们能做的一切努力。事实上,很多人是
乐于捐助而且他们也知道地震的消息,如果看到捐款只限于中国人圈子,我觉得他们也
会觉得奇怪,我们应该主动让他们involved进来,不要害羞,很多美国人都有donate的
习惯。事实上,我同学在另一个系收到一笔最大的捐款就是来自一个美国老太太,600
美元。
2 要了解你的听众是谁。学生会的原稿写得很不错,以pray开头而且强调“regardless
of your religon”,我觉得那是很好的approach,因为很多美国人信教,不信教的也
会有所触动,因为同情心是人类共有的,与国籍,宗教无关。要触动这个本来所有人就
共有的button,我觉得与其放一叠灾难相片还不如放一个能感动人的具体小故事,这就
是为什么选择“miracle girl”的缘故。美国人也有儿女,父母对儿女无私的爱是全人
类共有的,这个故事能感动我们也一样感动他们。系里的好几个有了儿女的美国人主动
跑过来捐款或者告诉我他们会在网上捐钱。当初在选择故事上我在这个故事和另一张“
以身殉职的教师的妻子在丈夫的遗体边哭泣”还有“丈夫亲吻被转移的孕妇”间犹豫了
一下,后来决定不放可能会造成视觉不安的相片,不要让人觉得我在过分煽情;小女孩
很可爱,而且象征着奇迹和希望,人们愿意看到希望,看到奇迹,看到这个故事他们知
道中国在努力而他们的帮助也许能够成为奇迹的一部分。
3 强调5块钱也能make a difference.当人们看到比一顿午饭还少的钱就能创造出很有
意义的价值,他们更愿意捐助也通常会捐超过这个价值。
4 我和我的同学试用了不同的募捐网站,发现中国红十字会的很慢而且不给收据,所以
没有建议那个link. 美国人捐钱后要收据做抵税很合理也很正常,我觉得我们国家
的网站真的要跟上国际形势。香港的那个就不错。学生会的原稿里是提供了加拿大的红
会网站,但是我们的对象是美国人,有人看我的草稿的时候就问干吗放加拿大网站在上
面不放美国的。我自己试过us红会网站,要求十美元以上捐款,而且我听说us红会也腐
败得很,在这一点上我比较信任香港的红十字会,上次华东水灾他们就做得很好。
6 我们希望收信人一点击信件就能看到奇迹小女孩的图片,不需要打开附件。这个功能
可以通过用outlook express的insert picture实现。(惭愧得很,我是电脑盲,今天
才知道怎么做)。

希望这些心得和模版对你有用。迟点会上载几张我觉得可以make a good point的图片
,反正大家都是尽自己能力吧。

3


--
※ 修改:·frostfall 於 May 15 22:06:13 2008 修改本文·[FROM: 70.241.]

附件: 5 dollars can save a kid!.doc (53760 字节) [删除]

 
frostfall
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[ 2 ]

发信人: frostfall (紫藤的岁月), 信区: Donation
标 题: Re: 今天发到系里的募捐信模版和我的一些想法
发信站: BBS 未名空间站 (Thu May 15 21:45:07 2008)


抱歉,怎么第一帖看不到模版?再试一次。
--

※ 来源:·WWW 未名空间站 海外: mitbbs.com 中国: mitbbs.cn·[FROM: 70.241.]


附件: 5 dollars can save a kid!.doc (53760 字节) [删除]

 
frostfall
形象投票:
形象得分: 0
我的博客
[回复] [回信给作者] [本篇全文] [进入讨论区] [回顶部] [修改] [删除] [转寄] [转贴] [共享] [收藏]
[ 3 ]

发信人: frostfall (紫藤的岁月), 信区: Donation
标 题: Re: 今天发到系里的募捐信模版和我的一些想法
发信站: BBS 未名空间站 (Thu May 15 21:53:22 2008)

只能用土办法分别copy paste了。


Five dollars can save a kid!

Dear Colleagues:

This email is looking for kind prayers for life lost in the May 12th China
earthquake and donations for ongoing rescue efforts.

As we know, a massive, 7.9-magnitude earthquake hit southwest China and
shook buildings throughout China, killing more than 19,500 people. More than
20,000 people remained buried under the debris.

We need prayers for the people in China, pray for the rescue efforts to
succeed, pray that the people who lost their loved ones are comforted and
pray for the safety of everyone there - regardless of your beliefs. Let's
use the power we have to light their time of darkness and despair.

pic

“The miracle girl”-----3-year-old
Song Xinyi was saved after being buried in the ruins for more than 40 hours
. (Xinhua Photo)Her parents gave her second life by covering her with their
own bodies when the earthquake happened.

The XXXX Chinese Student and Scholar Association is now asking for donation.
The money you donated will be used to buy clean water, food and medicine
for those victims and to rebuild their home. Every dollar is appreciated!
Five dollars alone could provide a homeless kid with a blanket from the cold
night.

If you would like to make a donation for ongoing rescue efforts and
suffering people, especially children there, we encourage you to donate
through the following methods:
1, http://www.mercycorps.org/chinaearthquake/
Double your impact! Western Union will match your gift dollar for dollar
up to $250,000 if you make your donation right now

2, Hong Kong Red Cross:
https://www.redcross.org.hk/donation/user_donation.asp?langId=1
(The web site is in English and Chinese. The current exchange rate of US
dollar to HK dollar is [as of 05/18/2008 from www.google.com/ig] $ 1.00 = HK
$ 7.80):

In both cases the process is fast and easy and an individual receipt will be
generated immediately for tax deduction purpose.

3, If you prefer to donate cash or check, you can contact the following
people from the XXXX Chinese Student and Scholar Association (CSSA).

You can contact anyone listed in this email for donation. If it is
inconvenient for you, just call any of these contact persons and we will
stop by wherever you work and pick them up. Cash or checks are both welcomed
. If you are writing a check, please make it payable to “XXXX CSSA” (we
are sorry that we can only provide a group receipt in this option and your
individual name will be listed in a excel file sent to all donors later.
That is why we encourage you to donate online for tax deductible purpose).

Name of the volunteers and their numbers, lab address

4, You can also send your check directly to the Red Cross Society of China:
US Dollar Account:
Account NO.:7112111482600000209,
Name: China CITIC Bank
Beijing Jiuxianqiao Sub-Branch
Address: C&W Tower. No.14, Jiuxianqiao Street, Chaoyang District. Beijing,
China
Zip Code: 100016
Swift Code: CIBKCNBJ100
TEL:86-10-64319780

More information about the May 12th earthquake can be found at :
http://www.xinhuanet.com/english/

http://www.msnbc.msn.com/id/24642170/

Thank you for your kind prayers and generous donations.

XXXX CSSA





--

※ 来源:·WWW 未名空间站 海外: mitbbs.com 中国: mitbbs.cn·[FROM: 70.241.]


此主题相关图片如下:

miracle_girl.jpeg
(20894 字节) [删除]

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