发信人: tokyo (HP fan), 信区: USANews
标 题: Third letter to Hillary campaign
发信站: BBS 未名空间站 (Fri Feb 15 20:06:15 2008), 转信
Why does FACT-negative-campaign work at Clinton's advantage?
You campaign had made a strategic mistake by portraying Clinton as a nice gi
rl. Negative campaign with concrete facts actually works with great advantag
e for Clinton. I am not talking about swift boat here, I am talking about ne
gative campaign with FACTS, no low blows. You have done a fantastic job on d
ebate Ads, not only it's straight to the point but also it's flooded with co
ntrasts between Clinton and Obama. Obama's rebuke ad is weak in its reasonin
g so I will not waste my time on it.
Now I will answer the question that why negative campaign works.
1. Obama has nothing to attack Clinton, because all the attacks are already
out there. He can only repeat these attacks, which makes him look incapable.
His attack on Bill Clinton's free trade bill has no taste, it shows that he
can't pick on Hillary so he resorts to Bill Clinton. I believe Hillary has
been careful enough to make her record clean in last 10 years. She shouldn't
be afraid of being attacked. But of course she should strike right back if
2. Obama is sensitive to attacks. He is a balloon, he flies high so he is mu
ch more sensitive to attacks. His supporters think he is a saint, a baby and
a virgin. They live in their dreams and they spread this dream to other peo
ple, which is infectious and dangerous. Your negative campaign will deflate
the balloon, bring Obama back to earth and wake people up. You know better t
han me that Obama is no saint and you have enough evidence to prove it, so b
ring it up, not the dirty ones though.
3. Don't worry about damage. So far I haven't seen you debate Ad brought any
damages. Ignore the vicious comments on internet, these people on internet
are hard core Obama supporters or Clinton haters that you can't win over. As
long as you Ad lists only facts, most people will face them and accept them
. The party leaders will see Obama has no chance in general election when th
ey realized Obama fever can't last so they will hold off their support.
Now you need to bring the message deeper and further. Why? You need and have
to take on Obama supporters, because now they are the majority of voters (y
outh, male, independents and republicans). Obama supporters believe Obama ca
n bring changes, show them he can NOT bring changes. Pour icy cold water on
them and wake them up. Obama is a junior senator without even one full term.
He did nothing or very little, not comparable to Clinton. You can find a wa
y to make a contrast, so please do. SAY THIS IN YOUR AD "Clinton brings chan
ges, Obama doesn't". It will give him a major blow.
Have a nice weekend and good luck!
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